More than a decade ago, Franklin J. wrote a blog called Tell Me Your Love Story. Looking back, it's clear the philosophy behind FRWD Style existed long before the brand itself. In this reflection, Franklin shares how his belief in storytelling, intentional design, and deeply personal wedding experiences has remained unchanged, and why the best weddings aren't built around trends—they're built around the people, memories, and love stories at their center.

As the warm breeze of July filled the air and flowers bloomed in full color, we gathered in a sun-drenched backyard oasis to honor my...

Happy Pride! As we dive into our annual festival filled with glitter, sequins, unicorns, and rainbows, I want to take a moment to...

If you know me you know that I LOVE my birthday. I treat my birthday as my own personal holiday. For as long as I can remember I have...

Unpopular option: I love a good wedding theme. No seriously, I LOVE a good wedding theme. Here's why!